
What Is Kobe Beef? We Asked a Steak Master in Tokyo
Celebrated as the pinnacle of Wagyu, Kobe beef enjoys a prestigious reputation around the world. In this article, we visit the renowned steakhouse IDEA Ginza, nestled in Tokyo’s upscale Ginza district, to speak with Chef Fujimoto—a seasoned expert with over a decade of experience working with Kobe beef. In a 1-hour and 40-minute in-depth interview, he shares insights into what makes Kobe beef the “world’s finest beef brand,” the sourcing process behind the scenes, the best ways to savor it, and stories of the exceptional producers who bring it to life.


















